When selling your home there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer. Effective marketing will help insure that your property receives maximum exposure to attract a ready, willing and able buyer.

THE CENTURY 21 Allstars 100 Marketing System offers you a wide array of service to assist you in selling your home CENTURY 21® Internet Marketing Program www.century21sd.com Placed on high profile real estate web portals; www.nmls.com, www.realtor.com, www.century21.com -Neighborhood Profiles -E-mail Communication CENTURY 21® National Advertising Global Referral Network CENTURY 21 SELLER SERVICE PLEDGE® CENTURY 21® Quality Service Survey CENTURY 21® 1.800.4HOUSES

When you work with a CENTURY 21 Allstars 100 Professional, you can count on a specialist who can answer your questions, apply his or her knowledge of current market conditions, and access extensive resources that can expedite the sale of your home.

The CENTURY 21® Marketing Strengths:

• We will assist you in making sure that your property receives maximum exposure to attract a ready, willing, and able buyer.
  
  
• Home Prices in Your Neighborhood
  Request a pricing opinion to determine the selling price range for your home.
  
  
• Pricing Your Home
  It's important to know which factors affect the market value for your property. Choosing the right price is critical to your success.
• Fair Market Value
• Determining Property Value
• Fair Market Value
  

The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions or lenders are willing to finance.
Fair market value is defined as the likely price a ready, willing, and able buyer is willing to pay for a property when:

Determining Property Value
The Market–The market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.

Competitive Listing and Sale Prices–To form an opinion of value, a CENTURY 21 Allstars 100 Real Estate Professional will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report.

Comparative Evaluation–A CENTURY 21 Allstars Real Estate Professional can prepare a detailed description of your property and an estimate of the selling price range in today's market. This is known as the comparative or competitive market value of property or a CMA.

Staying Current with Market Value–Once your property has been listed, a CENTURY 21 Allstars Real Estate Professional will continually collect and review updated information to monitor the offering price. Our observations may include:

• Professional opinions
  
• Industry (broker) response
  
• Buyer reaction
  
• Current market conditions
  
• Competing properties
  
• Availability of financing
  
• Number of showings
  
• Length of time on the market
  
• Interest rates
  
• Condition of the property
  
• Seller motivation

The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value.

Here are the factors that will determine price range:

• Your property - its strongest selling points
  
• The competition - the asking prices of other homes for sale in your area
  
• The expired listings - homes offered for sale that did not sell

Home Prices in Your Neighborhood

Knowing how much homes are selling for in your neighborhood is one of many factors to consider in determining the selling price range for your home. When you contact us, we will put you in touch with a qualified real estate professional who will visit you and prepare a market analysis of the homes recently sold in your neighborhood, share his or her in-depth knowledge of current market conditions, and help you determine the market value of your property.

Keep in mind, your home is only worth what someone is willing to pay for it. Working with a CENTURY 21 Allstars 100 Real Estate Professional, will help ensure that your property will receive maximum exposure to attract interested people who are willing to make an offer.

Increasing Your Home's Value

When you're preparing your house for sale, remember the importance of first impressions. The market isn't the only factor that influences whether you get your asking price. Appearance and overall condition play a major role. Here are some easy things you can do to make your home more appealing to buyers.

Outside

• Inside
• Important Reminders
• Outside
• It is estimated that more than half of all houses are sold before the buyers even get out of their cars. So stand across the street from your house and review its curb appeal.
• Sweep front walkway.
• Remove newspapers, bikes, and toys.
• Park extra cars away from the property.
• Trim the shrubs.
• Apply fresh, clean paint throughout.
• Clean windows and window coverings throughout.
• Keep plumbing and all appliances in working order.
• Maintain all sealants (window, tub, shower, sink, etc.) in good condition.
• Make sure roof and gutters are in good condition; no repairs needed.
• Mow the lawn more frequently and plant flowers.
• Keep pet areas clean.

Inside

• Kitchen and bathroom should shine.
• Quick once-over with the vacuum; carpets should be clean.
• Place fresh flowers in the main rooms.
• Put dishes away, unless setting a formal display for decoration.
• Make beds and put all clothes away.
• Open drapes and turn on lights for a brighter feel.
• Straighten closets.
• Put toys away.
• Turn off television.
• Play soft music on the radio/stereo.
• Keep pets out of the way and pet areas clean and odor-free.
• Secure jewelry, cash, prescription medication, and other valuables.
• Enhance the spaciousness of each room. Pack away collectibles to allow buyers to envision their own furnishings in the home.

Important Reminders

• Potential buyers usually feel more comfortable if the owners are not present.
  
  
• If people unaccompanied by an agent request to see your property, please refer them to your real estate professional for an appointment.
  
  
• Leave a number where you can be reached if you are leaving town, even for a weekend.
  

Multiple Listing Service

Important information about your property will be submitted to the Multiple Listing Service. This is a valuable resource widely used by the real estate community and is highly effective in increasing awareness of your property.